Page 8 - JAMVAC Newsletter3

T discussions, wellness

he first virtual edition
Dynamic panel
of the Jamaica Health
and Wellness Tourism
Conference was staged
from November 18-20, 2020 with demos and exhibits and
matchmaking sessions
this fact as a major point of
discussion toward action. were well received.

This conference, the brainchild of
the Tourism Linkages Network,
a division of the Tourism
Enhancement Fund (TEF), is
aligned with Jamaica’s Ministry
of Tourism strategic focus on
diversifying the tourism product to
appeal to the needs of a new type
of traveller - Gen C. The global travel
and hospitality market has shifted
and Jamaica is positioning itself
to welcome travellers in tune with
leading a healthy and balanced
life while seeking new experiences
and adventures in destinations
with ethical operations positively
impacting people, planet and
profits.
With 33% of the world’s medicinal
plants being endemic to Jamaica,
paired with our healing hills and
positive vibes, the future for
attracting such visitors in greater
numbers is bright. The conference
has been hailed as a success in
terms of engagement and impact.
Dynamic panel discussions,
wellness demos and exhibits and
matchmaking sessions were well
received. President of the Jamaica
Hotel and Tourist Association
(JHTA), Mr Clifton Reader is
confident about Jamaica’s future
in this area. “When you look at the
economic viability of this area, it
is tremendous and Jamaica is so
poised with all the facilities we
have.” We couldn’t agree more!

8 J AMAIC A CRUISING ISSUE #3