Page 11 - JAMVAC Newsletter3
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In 2020, The Jamaica zation active in the promotion, Executive Director of Jamaica
Product Exchange (JAPEX), packaging, development and Vacations Limited, in sharing
Jamaica’s premier trade sale of Jamaica’s unique tourism about JAMVAC’s participation
event and a key business products and vacation experi- commented that, “It was a
linkages and oppor- ences. This year’s historic virtual very smooth and seamless
tunity generator for staging was a ray of hope for the experience for our team. We
Jamaica’s tourism indus- industry and provided a well have attended several other
try, celebrated 30 years needed opportunity to effectively virtual expos and conferences
and went virtual for the engage buyers and suppliers in and JAPEX stood out among
first time with a record an even more dynamic way than them as very impressive and
number of participants the traditional model of face-to- delivered a world-class event.”
exceeding 1,000. face meetings. Wholesalers, tour JAMVAC’s participation was
operators, media, and travel expertly managed by Jamaican
Founded in 1990, JAPEX agents along with Jamaica’s firm CGR Communications with
has been a successful leading tourism suppliers, were virtual booth set up managed
joint venture between The able to involve multiple team by XpoPRO mobile events, an
Jamaica Tourist Board (JTB) members from across the world international company.
and The Jamaica Hotel in key meetings and business
and Tourist Association negotiations. JAPEX by all accounts was
(JHTA) attracting powerful a success and created new
international buyers from Since its 1990 inception, The connections with travel agents
major global markets such Jamaica Product Exchange directly related to source
as the UK, USA, Canada, (JAPEX) has been a joint and new markets that have
China, India, Russia, Spain, project of The Jamaica Hotel expressed a keen interest in
Mexico, Brazil, Colombia, and Tourist Association (JHTA) Jamaica. The JAMVAC team and
and Argentina. and the Jamaica Tourist Board no doubt, all participants, look
(JTB), supported by every Jamai- forward to converting these
JAPEX is an important event on can organization involved in opportunities into winning
the annual tourism calendar as the development, promotion partnerships this year and
it is supported by and connects and sale of the Island’s tourism beyond.
every major Jamaican organi- product. Mrs Joy Roberts,
BE IN THE KNO W . E X P ERIENCE OUR C UL T URE 11
