Page 2 - JAMVAC Newsletter - MAR 2022
P. 2

Message from the



                                                             have taken time to carefully curate an even more
                                                             memorable and safer experience for cruise visitors.
                                                             Additionally, we continue to invest in our human
                                                             capital to promote the total development of our
                                                             committed workers and create a more financially
                                                             secure future for them and their families. The past
                  The Beat Goes On!                          year saw a massive project to train and upskill over
                                                             10,000 workers across the cruise sub-sector, with
                                                             significant investment in infrastructural upgrades,
                                                             as well as the finetuning of our marketing strategies
                    s Minister of Tourism, I am quite proud   to further position Jamaica as a premier destination.
                    of Jamaica’s performance in planning     We are grateful for our new and existing cruise
                    and implementing a phased reopening      partners who have displayed solid confidence in
        Aof our cruise sub-sector, underpinned by            the Caribbean as a leading region, and Jamaica as
        robust health and safety protocols based on scien-   a destination of choice.
        tific research and global best practices. Voted the
        Caribbean’s Leading Cruise Destination for 2021      Jamaica’s cruise stakeholders are fully committed
        by the World Travel Awards, Jamaica remains the      to playing their part in fostering a sustainable and
        heartbeat of the world and the preferred destination   resilient future for the global cruise industry, as it
        of cruise visitors from across the globe. The road   continues to play a vital role in transforming lives
        to recovery hasn’t been easy but with all hands on   and communities, while positively impacting the
        deck, it is possible. So far, we have had just over 100   economies of countries globally. Our ports are open
        cruise calls and counting on our ports since the     and ready to welcome you to the heartbeat of
        start of the year and look forward to welcoming      the world!
        an even greater number of visitors and crew in the
        weeks and months ahead.
                                                             Hon. Edmund Bartlett, CD, MP
        As Jamaica marks a significant milestone in this
        our 60th year of independence, there is a new level
        of commitment to securing the solid foundation
        on which our world class tourism and hospitality
        industry has been built and reinvigorating the                               for more infomation visit
        energy and spirit of our people, who are at the
        heart of it all. Our hotels, attractions, gastronomists,           
        craft traders, and many other tourism stakeholders,

          2                    J AMAIC A CRUISING  ISSUE #4
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