Page 3 - JAMVAC Newsletter -SPECIAL EDITION N6

Message from the
Executive

Director

share our passion for creating the most unforgettable
experiences for every visitor. In the current global
travel environment, this requires a unique blend of
skills ranging from professionalism and patience to
knowledge, creativity, and mutual respect.
t is an honour to be leading the Jamaica
Vacations (JamVac) Limited team as Jamaica As we continue to evolve and grow, each engage-
marks this milestone 60th year of indepen- ment offers us a chance to deepen our collaboration
I dence. As I reflect on JamVac’s journey, I am and improve upon the past while unlocking new
extremely proud of our achievements over the past achievements. Our team at JamVac is grateful to
44 years. Despite the challenges of the past three everyone who has supported our success so far,
years, the future remains bright and promising; from our Board of Directors to the travel agents
Jamaica is indeed poised for even greater levels who partner with us, to the visitor who chooses
of growth as the Caribbean’s Leading Destination. our destination Jamaica every time. The journey to
Jamaica starts long before the first step onto the
Since 1978, we have successfully transitioned from a cruise port or the airplane, it starts with dreams of
fledgling team to experienced and agile professionals travel that we’re proud to help make come true. We
who through our work, have become a respected and invite you to stay connected and to take advantage
results-oriented agency within Jamaica’s Ministry of of our insider knowledge representing the very best
Tourism. It has been our pleasure to innovate new of Jamaica. The possibilities are endless!
ways to sell destination Jamaica while earning the
trust and respect of our travel planning partners Your Partner in Travel,
and other stakeholders.
Mrs. Joy Roberts
Six words – “create accelerated growth in visitor Jamaica Vacations Limited (JAMVAC)
numbers” – succinctly sum up our entire mission.
We remain committed to continuously enhancing
our work to positively contribute to providing visitors
to Jamaica with extraordinary experiences in a safe,
inclusive, and world-class environment. Over the
last two years, we have intensified our efforts to
grow our digital presence through our newsletter,
website, and a range of virtual trainings and events.
At 60 years, Jamaica is a relatively young country full
of opportunities for us to explore new ways to sell
Jamaica in partnership with travel specialists who

BE IN THE KNO W . E X P ERIENCE OUR C UL T URE 3