Page 2 - JAMVAC Newsletter - APR-JUN 2022 V.1.0
P. 2
Message from the
Minister
Tourism
of
Another point of pride in this period was the resump-
tion of the Blue Mountain Coffee Festival, covered
in this issue. Well done to the Tourism Linkages
Network, the Tourism Enhancement Fund, and all
the other organizers, who delivered the perfect blend
of world-class coffee and Jamaican entertainment.
Planning Pays We remain cognizant of the connections created by
tourism to critical sectors such as agriculture and
entertainment and continue to nurture and build
on the successes and lessons learned.
his has been a very busy period for all our
tourism and hospitality stakeholders by Our mission remains to be innovative, strategic,
design, not by chance. I am proud to see and inclusive in order to deliver memorable experi-
Tthat our core belief that planning pays, ences through care for our environment, being
is widely shared by our committed partners who custodians of our culture, and always refining ways
have courageously weathered periods of uncertainty to deliver the signature hospitality that Jamaica is
without losing the vision of a prosperous present known for the world over. Every stakeholder has a
and brighter future. Destination management responsibility to “live our brand”.
plans, cruise marketing training, and the general We are happy to see the continued signs of recov-
upskilling of the workforce continue to create real ery with many hotels fully booked and their teams
value for visitors. busy and major flights and cruises returning from
I commend the Jamaica Vacations Ltd team on key markets. We remain committed to not only
an impressive showing at the recently concluded building back stronger but doing it all even
Clia Cruise 360 event held in Fort Lauderdale, better. Thank you!
Florida. From all reports, Jamaica’s presence was
felt and the engagement levels were very high Hon. Edmund Bartlett, CD, MP
during their in-demand workshop and also by
the non-stop visits to their shared booth with the
Jamaica Tourist Board. Congratulations!
2 J AMAIC A CRUISING ISSUE #4
