Page 2 - JAMVAC Newsletter3

Message from the
Positively Prepared for the
Future of Cruising
J for cultural exchange, community tourism and
amaica continues to position cruise tourism
as a vital link in the tourism value chain and
as an integral part of our national growth
recovery strategy. After successfully weath-
ering the storms of a challenging year, we have
seen an extraordinary level of resilience among our
partners and stakeholders locally, in the Caribbean
region and across the world. This has been a ray of
hope and a catalyst for creativity and innovation,
powering the new way of thinking needed to push
us beyond the problems of today into the possibil-
ities of the future.
The Caribbean has not lost its magic and maintains
the record of being among the most lucrative cruise
destinations in the world. This period of pause has
allowed us to conceptualise and implement world-
class health and safety protocols and to partner
with local attractions, tour operators, hospitality
professionals and hotel owners to strengthen our Hon. Edmund Bartlett, CD, MP
unique offerings and service standards. Jamaica has
used the negative impact of COVID19 to positively
2 J AMAIC A CRUISING ISSUE #3
Minister
Tourism
of
prepare for the future. One such project is a major
virtual training programme that directly impacted
some 10,000 tourism workers, trained in areas such
as sanitation and safety, foreign language (Spanish)
and hospitality management.
The current crisis has provided us with an oppor-
tunity to raise the standard of Jamaica’s tourism
product to even higher levels in preparation for the
resumption of cruising. Passengers mean more
than profit to us; each visitor offers an opportunity
sustainable livelihoods, as well as unforgettable
experiences.
...raise the standard of
Jamaica’s tourism product
to even higher levels...
Jamaica is ready and prepared to safely welcome
visitors from across the world to our shores when
the time is right. We remain committed to the high
standards and excellence that have become our
hallmark over the years and continue to work with
our cruise partners. Stay safe and see you soon!