Page 2 - SPREADS - FALL 2025 - JAMVAC Newsletter
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Message from the
                                                                                                                                                                                                 Minister






                                                                                                                                                                                                      Tourism

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                                                                                                                                       Dear Cruise Partners,
                                                                                                                                                                                              This momentum continues thanks to the work of
                                                                                                                                                                                              the committed team at Jamaica Vacations Limited
                                                                                                                                       Jamaica’s cruise tourism                               (JAMVAC) and the many stakeholders and inves-
                                                                                                                                                                                              tors collaborating towards accommodating the
                                                                                                                                       sub-sector continues to                                increasing demand through new port developments
                                                                                                                                                                                              and strategic partnerships.
                                                                                                                                       thrive from ship to shore!                             I encourage all our valued travel advisors to seize

                                                                                                                                                                                              the opportunity to promote Jamaica’s unparalleled
                                                                                                                                                                                              cruise experiences to your clients and reap the
                                                                                                                                       I                                                      exclusive “Regal Rewards” on offer to top-sellers
                                                                                                                                                                                              of destination Jamaica.
                                                                                                                                              n the last quarter, we have witnessed a
                                                                                                                                              resurgence in cruise arrivals, with Jamaica
                                                                                                                                                                                              Help us to spread the good news about Jamaica
                                                                                                                                              reaffirming its position as a leading desti-
                                                                                                                                              nation for international cruise travelers.      as we look forward to welcoming more travelers
                                                                                                                                                                                              to our beautiful shores in the coming months!
                                                                                                                                       During this period, Jamaica saw an impressive 16%
                                                                                                                                       increase in total visitor arrivals compared to the     Warm regards
                                                                                                                                       previous year. This growth was fuelled by increased
                                                                                                                                       cruise passenger traffic, with key ports such as       Hon. Edmund Bartlett, CD, MP
                                                                                                                                       Montego Bay, Falmouth, and Ocho Rios driving
                                                                                                                                       performance. Our strategic investments in port
                                                                                                                                       infrastructure and enhanced tourism experiences
                                                                                                                                       continue to attract world-class cruise lines and
                                                                                                                                       discerning travelers.
                                                                                                                                       The cruise sub-sector contributed significantly
                                                                                                                                       to our record-breaking total of approximately 4.2
                                                                                                                                       million visitors in 2023, positioning Jamaica for
                                                                                                                                       another remarkable year of tourism expansion.




                                                                                                                                                                        BE IN THE KNO W .  E X P ERIENCE OUR C UL T URE                     3
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